New Apple MacBook Pro 2012 retina display ad may boost sales

June 13, 2012 | Filed under: Business | Posted by:

Many people wonder if the new Apple MacBook Pro 2012 retina display ad will boost its sales the same way ads attracted people during Steve Jobs’ time?

Apple is doing everything to create a sort of sensation about the recent retina display announcement in its new MacBook Pro 2012 that was introduced two days ago during the inaugural session of WWDC 2012. Apple is expecting a big boost in the sales of the new MacBook Pro laptops that come with many improvements in both design and specifications.

In the last quarter Apple Macbook Pro sales had gone down slightly. Apple was not unduly worried over the fall in sales due to the fact that people were awaiting the launch of new Macbook Pro. The wait for launch has been continuing at least since March when the new MacBook Pro was expected to be introduced.

Now with the launch of new Macbook Pro Apple is very optimistic about the prospects of MacBook Pro and Macbook Air in the market. During the last quarter it sold close to 4.5 million MacBook Pro units. But in the next quarter it is expecting to increase the sales to more than five million units.

Apple‘s latest television commercial for the Retina MacBook Pro is completely focused at the new Rerina display of the laptop. Apple is known for coming out with great ad campaigns for both TV and print. The most memorable among Apple ads was the long-running “Get a Mac” series with John Hodgman and Justin Long as the bumbling PC and the hip, unflappable Mac—an odd couple who would entertain viewers for years with their quips, barbs, sight gags, and one-liners. We have to wait to see if in the post Steve Jobs scenario too, the ads would continue to attract customers to Apple products.

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