The concept of web search has grown sporadically over the years. After Google’s arrival many web search engines came up and they often tested lots of innovative methods for better search results. Still, web searching is not as intelligent as we want it to be. Top search engines sometimes fail to bring exact results to users. It is here Google, which has become synonymous to search, has introduced its new search feature called the Knowledge Graph. The feature, according to Google, will help users find new information quickly and easily.
Knowledge Graph might be the most significant change in the web search tactic of Google. It will elevate web search responsiveness to a whole new level that users will instantly get the right information they search for. Well, it will make searching more intuitive as you can get more relevant and informative search results for each keyword. Google search engine will respond to your keywords with some intelligence so that you can access all essential data about a person, landmark, tourist spot and others right on the search page.
Knowledge Graph mainly addresses the issue of handling searching if a user types ambiguous keywords. On its official blog post Google says that if a user enters the keyword ‘Taj Mahal’ into search engine, it may be for the historic monument in India, the Grammy Award-winning musician or anything else. As per the conventional ways of search, it will just show the results based on a search algorithm for the two words ‘Taj’ and ‘Mahal.’ Thus, the result page will be stacked up with content that features the keyword. But after the Knowledge Graph update, you will get a highly intuitive search result that will bring you what exactly you want, Google says.
“The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do,” explains Amit Singhal, senior vice president, Engineering, Google.
Knowledge Graph’s impact on Google Search
Find the right thing: Yes, most importantly, you will get right thing in Google searches. The intuitive feature will make the search engine bring you the exact results you want. Google will be able to recognize your entities and thus produce more relevant information in searches.
Get the best summary: Thanks to the new search feature, Google can easily understand your queries. What is amazing with the Google search after the update will be that you will get more summary in the result page itself. If you search for a prominent person’s date of birth, you will no longer have to access Wikipedia or other sites, Google will just have a short summary about the person on its search page. Similarly, “if you’re looking for Marie Curie, you’ll see when she was born and died, but you’ll also get details on her education and scientific discoveries,” says Google.
Go deeper and broader: Well, Google search will become a more deep and broad experience with the Knowledge Graph update. According to Google, search results will bring out more funny and unexpected information regarding your keyword. If you search for a book, you will get details about some other books that come in the same category or won the same award that the book you search for received.
Google has already introduced Knowledge Graph in the United States. The company will soon update its search engine with the new features across the world. Indeed, it is time for online marketers and search engine optimizers to change their strategies as per Google’s new search engine update. For better traffic, sites should have more rich and genuine content, indeed.