After seeing the initial collections, experts say that ‘The Avengers’ box office results will b e better than Avatar
Superhero film “The Avengers” has exceeded the expected box office returns and just twelve days since its release, it has already broken a number of box office records. The first was collecting $207.4 million on its opening weekend domestically.
The superhero film that features a number of Marvel comics’ superheroes has collected $447.4 million overseas since it started rolling out in international markets a week earlier. That brings its worldwide total to $654.8 million in just 12 days.
The film won the hearts of youngsters and older audience alike. It was reported that the audience was equally divided below and above the 25 year age groups.
The film broke the box office records of last year’s Harry Potter finale film and even those of top grossing films before that. Some films that were bested by “The Avengers” collected were Harry Potter and the Deathly Hallows Part 2, Spider Man, Iron Man, Iron Man 2. The trendsetter of over a million cvollector-movies was Spider Man that was released ten years ago. It collected $114.8 million on its debut weekend and it was the first movie ever to open with more than $100 million in a single weekend.
Paul Dergarabedian, analyst for box-office tracker Hollywood.com, said, “It was unthinkable. People thought, wow, a blockbuster film should do $100 million in its whole run, not just opening weekend. The $200 million opening weekend is something I didn’t think I would ever see, or something I wouldn’t see until after I retired.”
“The Avengers” has been directed by Joss Whedon. He had been an avid reader of Marvel comics since his school age. The film stars Marvel superheroes Ironman (Robert Downey Jr), Black Widow (Scarlett Johansson), Chris Evans (Captain America), Jeremy Renner (Hawkeye), Samuel L. Jackson (Nick Fury), Hulk replacement Mark Ruffalo and Chris Hemsworth as the Norse god Thor. Marvel Studio had been building up the ante of the film in its previous films like “Iron Man,” “Thor” and “Captain America” for years. It resulted in the cumulative collection of Avengers that topped the returns collected by “Iron Man,” “Iron Man 2,” “Thor” and “Captain America” in their entire runs.
Chris Lanier, owner of Motion Picture Intelligencer, a cinema consulting service, had a cautionary advice to compare to the box office returns to what has been spent on the movie. Avengers is reported to have cost about $200 millions, and Lanier says to this, “It doesn’t mean you’ve become profitable because you’ve come out of the gate fast.”
Informing that 52% of the three-day opening of the film was because of higher-priced IMAX and 3D tickets, Lanier said, “This is a movie in which much can be discerned only by waiting. We’re not even to the first turn yet. It’s too early to go out and buy stock.”
Despite the early figures and the caution by many, most analysts agree that the time to celebrate is already here.