Windows 8 tablet: Apple CEO Tim Cook compares it to refrigerator and toaster

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Windows 8 tablet and to be true Windows 8 itself are being criticized. Apple CEO Tim Cook compared Microsoft’s Windows 8 to refrigerator and toaster

We are about to get Winnows 8, the first unified version of Microsoft’s operating system. Unlike its previous versions, Windows 8 is to run on all devices from desktops, notebooks, tablets to hybrid transforming devices. Well, it has been the much-touted feature that Microsoft has been showing off for a while. But will this convergence work better? According to the Apple CEO, Microsoft’s biggest rival in computer industry, a convergence of various devices is not pleasing, indeed. Mr. Tim Cook described Microsoft’s proposed unification a pointless move and compared it like converging “a toaster and a refrigerator.”

What Cook says?
Talking to Citigroup’s Richard Gardner, Tim Cook said that merging various gadgets under a single platform won’t please customers. The Apple CEO strongly denied the chance for the convergence of its iPad and MacBook Air products into a single firmware. Answering a related query from Gardner, Cook described such a move as poorly conceived. Cook took the opportunity to slam Microsoft, which will get into the tablet industry with its new Windows 8. The Redmond software giant is rumored to launch its new Windows 8 sometime late this year with enhanced features and capabilities.

“Anything can be forced to converge,” Cook said. “But the problem is that the products are about tradeoffs. You begin to make tradeoffs to the point where what you have left at the end of the day doesn’t please anyone.” Well, Cook further slaps the Windows maker saying that “you can converge a toaster and a refrigerator, but you know, those things are probably not going to be pleasing to the user.” What Cook really means is that convergence of Windows 8 for tablets will not do well for Windows 8.

Notebook and tablet are different
Tim Cook doesn’t stop there. He took a dig on Microsoft in saying that notebooks and tablets are different products and they need different firmware and apps. Apple has been selling its iPad with iOS and MacBooks with OS X. Microsoft is to challenge this theory with a single Windows 8 version for both tablets and notebooks. Tim Cook further adds that both tablet and notebook markets still have huge potential to grow. Citing studies by market research firms like IDC, Gartner and Forrester, Cook predicts that tablet market will grow to more than a 300 million unit market in a few years. Currently, Apple’s iPad is the dominant player in global tablet market.

Cook further notes that Apple’s MacBook Air and other laptops also get improved attention. The company intends to modernize these products with more advanced features. “We continue to innovate in that product,” says the Apple CEO referring to MacBook Air. Anyway, he is of the belief that convergence of several devices is not at all good for the industry and the company.

“But I do think that it appeals to someone that has a little bit different requirements. You wouldn’t want to put these things together because you end up compromising in both and not pleasing either user. Some people will prefer to own both, and that’s great too. But to make the compromise of convergence, we’re not going to that party,” Cook says.

Windows 8 release
As per rumors, Microsoft is to surface Window 8 in October 2012. The new version of the operating system will come with several advanced features and a fresh interface. From Microsoft’s new Metro-style interface, icons and home screen to increased web surfing speed, Windows 8 is to prompt a change in tech world. More amazingly, Windows 8 is also to work on ARM-based tablets, the thing which is termed pointless by the Apple CEO. Anyway, let’s wait and see the fate of Windows 8, which will appear on a set of Ultrabooks, tablets and desktop PCs sooner than later.

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Posted by on April 26, 2012. Filed under Business. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry
  • Orange

    First of all, save yourself against Samsung. Seems, a person with name Cook will think of refrigerator, toaster, frying pan etc. lol

  • Mark

    Well I’m using a Windows 8 tablet now and I love it! I’m running the Consumer Preview on an Acer Iconia W500 and I can use it as either a tablet with all the goodness of the Metro UI and the touch screen or I can plug it into my big monitor using its HDMI port and a full size keyboard and it’s my desktop system. Apple can’t match that. Not until you can buy an Ipad and hook it up to a full size monitor and have it run all your Mac software!

  • Saviour

    Is it that maybe, just maybe, Apple is seeing a decent competitor? In its iPad 3 it had to resort to bluffing about the exceptional resolution. True, it the iPad 3 has a super picture, but what else? Integration with what? With Apple products: yes. With other 3rd party products – please pay a royalty fee…