The world has been waiting with baited breath for an iPad killer. It looks like it has finally got one in Amazon’s Kindle Fire. The online retail giant’s tablet is selling like hot cakes. But there is a catch. Amazon says Kindle Fire is its most successful product ever, but the figure it has provided holds for the entire Kindle range, not just the Kindle Fire. The Kindles are collectively notching up more than a million units sold every week since their launch, which makes it three weeks running. Also, the sales are increasing.
The problem with comparing Amazon’s offering with iPad is that though both are tablets, they address different user requirements. While the iPad can and does double up as a portable replacement for a PC, the Kindle is primarily a device for consuming media products like books, magazines, films, etc.
The price points are different too. The Kindle at $200 is less than half the price of an iPad. The Kindle comes bundled with Amazon’s unique content offerings, making the tablet something of an outlet for its huge online shop.
Amazon issued the statement after Kindle Fire has been criticized by some consumers and product reviewers for performance issues, such as speed of web browser, poor scrolling, and lack of security as well as parent control.
Last Sunday, Amazon told the New York Times that it will release a software update for Kindle Fire in less than two weeks to address those issues.
Backed by Amazon’s content and commerce assets, the $199 Kindle Fire has been considered as one of the most promising candidates to shake the dominance of Apple’s iPad in the tablet market.