Online shopping is gaining in popularity across the world. Online sales touched $176.2 billion last year. It is to go up further in coming years with explosive growth in facilities and services for online shopping. It is here the silicon giant Intel Corporation and payment processing firm MasterCard Incorporated have reached in a multi-year deal to enhance security and smoothness in online shopping and services. The firms with huge expertise in their areas of activity can certainly contribute a lot into growth of online shopping.
MasterCard is one of world’s top firms in payment processing. Needless to mention, Intel is the global reigning player in computer chip making. The companies have signed in the deal with make use of their expertise to ensure innovation and chip-based security in online shopping. Of course, we will have lots of new options to easily and safely finish checkout processing using Ultrabooks or most of future PCs with Intel chips. The process will be totally abstained from the attacks of hackers and malwares. Yes, online shopping will go a far smooth experience with the Intel and MasterCard tie-up.
New payment technologies
Press release of the Intel and MasterCard deal ensures that there will be a variety of emerging payments technologies in online shopping. MasterCard’s PayPass and Intel’s Identity Protection Technology (IPT) will work together to provide ultra security for online shopping. It will ultimately defend online shopping from all kinds of hacks and malware attacks. As a whole, online shopping will go a simple task with the new technologies for future.
What MasterCard says
See what Ed McLaughlin, chief emerging payments officer of MasterCard says of the deal,
“MasterCard is constantly working to improve the shopping experience for consumers and merchants. The collaboration with Intel will deliver enhanced security and faster checkout – with the convenience of a simple click or tap.”
What Intel says
Now let us listen to George Thangadurai, general manager of PC Client Services Division, Intel.
“Online commerce is a key focus area for Intel, and through this partnership with MasterCard, we intend to deliver an innovative, personalized and safer e-commerce experience to consumers.”
According to Forrester Research, online shopping is to have a double-digit percent growth annually for next five years. With the popularity of Internet as a platform for shopping is growing, people have largely started to depend on it. As of now, we have no more full-fledged online shopping facilities. However, it is hopeful that more companies like Intel and Google are coming into the industry with groundbreaking technologies and services. Definitely, it will enrich online shopping far more.
Google Offers and Google Checkout are two leading Google services in online shopping. Intel’s association with MasterCard is certainly a big threat for Google and other companies that have just ventured into the online shopping technologies. However, they will result in the evolution of more full-grown facilities. Thus, people can enjoy different ways of online shopping in future.