New Delhi: In a study released by IAMAI and IMRB it has been found out that there are only about 2 million users accessing Internet through their mobile phones and other mobile devices on an active basis, which means they use Internet on their Mobile at least once a month. The study further states that there are closed to 127 million mobile subscribers effectively 27%, out of the total subscriber base of 471 million whose mobile devices are internet ready. Of these 127 million subscribers, only 9.4% i.e. 12 Million users have used Internet over their mobile phones ever in this year (at least once in last one year). This number further reduces down to 2 million or 17% when it comes to active users. (Source: TRAI report as of Sep 2009),
The report further highlights that nearly 70 % of these users are College going kids and young men which fall into the age group of 18-35 years, which incidentally constitutes the major chunk of active Internet user base in India.
The study, however, also reveals that Online communication happens to be the major application in the vogue (this will entail chatting, accessing the Social networking sites and M-blogging), 60% users who are accessing Internet through mobile will account for this. This is closely followed by Information search which stand at 23% of the total Active users.
The Internet & Mobile Association of India (IAMAI) is a not-for-profit industry body registered under the Societies Act, 1896. Its mandate is to expand and enhance the online and mobile value added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. The association addresses the issues, concerns and challenges of the Internet and Mobile economy and takes a leading role in its development.